<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Promarq]]></title><description><![CDATA[Promarq are dedicated to demystifying trade mark registration and will assist you with personalised advice tailored to your brand and your business.]]></description><link>https://www.inventiq.com.au/insights</link><generator>RSS for Node</generator><lastBuildDate>Fri, 15 May 2026 02:55:18 GMT</lastBuildDate><atom:link href="https://www.inventiq.com.au/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[The Hidden Risks of Buying Trademarks Online]]></title><description><![CDATA[Online marketplaces have made it easier than ever to purchase existing trademarks — but convenience often masks significant legal risk. Under the Trade Marks Act 1995 , trademark assignments must be executed correctly and recorded with IP Australia. Many marketplace transactions fail to meet these requirements, potentially leaving the buyer without valid ownership. A critical issue is that trademark ownership in Australia is tied to the goodwill of the business associated with the mark. The...]]></description><link>https://www.inventiq.com.au/post/the-hidden-risks-of-buying-trademarks-online</link><guid isPermaLink="false">6a03e269bbf53cd1fa1b8c91</guid><pubDate>Wed, 11 Feb 2026 22:11:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d31f22_c5cad6e686674e3f8dafdc0a9fe0fbba~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bronwyn Pietsch</dc:creator></item><item><title><![CDATA[Common Trademark Mistakes — and How to Avoid Them]]></title><description><![CDATA[Trademark mistakes often stem from a misunderstanding of registrability requirements and the legal framework governing intellectual property. Unfortunately, these errors can leave businesses exposed to unnecessary risk. One of the most frequent issues is choosing a mark that lacks inherent distinctiveness. Descriptive names — those that directly reference the quality, purpose, or characteristics of a product — commonly face objections under section 41 of the Trade Marks Act. While such names...]]></description><link>https://www.inventiq.com.au/post/common-trademark-mistakes-and-how-to-avoid-them</link><guid isPermaLink="false">6a03e269bbf53cd1fa1b8c92</guid><pubDate>Wed, 11 Feb 2026 22:09:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d31f22_a916a2a6c79f4d4b88f71991559c266b~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bronwyn Pietsch</dc:creator></item><item><title><![CDATA[Why Trademark Registration Matters for Small Businesses]]></title><description><![CDATA[For many small businesses, a brand represents years of hard work, reputation building, and customer trust. Trademark registration ensures that this investment is legally protected. Under the Trade Marks Act 1995 , registration grants the owner exclusive nationwide rights to use the mark in connection with nominated goods or services. This statutory protection provides a significant advantage over unregistered rights, which rely on proving reputation and misleading conduct — a process that can...]]></description><link>https://www.inventiq.com.au/post/why-trademark-registration-matters-for-small-businesses</link><guid isPermaLink="false">6a03e269bbf53cd1fa1b8c90</guid><pubDate>Wed, 11 Feb 2026 22:08:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d31f22_b97679601ed44a6488329cc6f5124304~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bronwyn Pietsch</dc:creator></item><item><title><![CDATA[When Should Business Owners Seek Trademark Advice?]]></title><description><![CDATA[Many business owners wait until a problem arises before seeking trademark advice — often after investing heavily in branding, marketing, and customer recognition. However, trademark advice is most valuable much earlier in the business lifecycle. The ideal time to consult a trademark professional is during the brand-development stage. Early guidance helps assess whether a proposed mark is registrable, identify potential conflicts, and ensure the specification aligns with your commercial plans....]]></description><link>https://www.inventiq.com.au/post/when-should-business-owners-seek-trademark-advice</link><guid isPermaLink="false">6a03e269bbf53cd1fa1b8c95</guid><pubDate>Wed, 11 Feb 2026 21:16:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d31f22_a1208526392c4327b28c9957df03ab03~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bronwyn Pietsch</dc:creator></item></channel></rss>