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Intellectual Property
Strategy

Trademark Registration

Everyone in business should think about trade marks. While you are building customer value in the name that you are using, at the same time you are potentially infringing on the trade mark rights that belong to someone else.

 

Your own brand is a valuable asset for advertising and customer repeat business. Avoid future legal costs, protect your brand and your customer recognition by securing your trade mark.

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What We Do

Educate. Plan. Protect. Commercialise.

Inventiq provides practical, commercially focused intellectual property advisory services for startups, innovators and growing businesses across Australia.

Protecting intellectual property is an important part of building and growing an innovative business. From patents and trade marks through to trade secrets and ownership structures, a well-planned IP strategy helps protect your competitive advantage, support commercialisation opportunities and strengthen long-term business value.

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Educate

01

IP 101: We provide workshops to demystify complex intellectual property concepts from novelty through ownership to licensing basics to ensure that everyone is on the same page. 

Strategy: With IP as a driver of competitive advantage we can workshop your products, brands, and innovations against potential protections and competitive threats.

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Plan

02

We can review your patent, copyright, trade secrets, regulatory milestones, and commercial goals with the company’s development roadmap and funding runway. Ensuring that scarce capital is deployed where exclusivity drives valuation.


Policy: Don’t leave IP to be an afterthought or serendipitous bi-product. We can work with you on IP policy, research planning and procedure development. 


Ownership: We undertake targeted reviews of IP clauses in research agreements, material transfer agreements (MTAs), and co-development contracts. This ensures background and foreground IP boundaries are transaction-ready and clear before disputes arise.

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Review

03

Public disclosures: We review publications, conference disclosures and product launches so that what can be protected (and should be protected) IS protected before it is too late.


Inventorship: We perform structured interviews, contribution mapping, and legal assessment to clarify inventorship under Australian Patent Law requirements.

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Protect

04

Trade Secrets: We can help you keep your secrets safe with active secrecy management. 


Patents: We undertake pre-patent drafting evaluation of invention maturity, data sufficiency, inventorship clarity, and timing relative to publications or grant deadlines. This reduces rework costs and ensures draft instructions to patent firms are complete and strategically framed.


Trade Marks: We will draft and file your trade mark application in Australia and New Zealand, fully protecting your current and future goods and services. 

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Go Global

05

We can file your national phase patent application in Australia with examination request and preliminary claim amendments.


PCT and Madrid: We can take your Australian case global through the PCT patent, Madrid trade mark routes or direct filings.

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Manage

06

IP Register: We create a structured IP register of your patents, trade marks, designs, know-how, trade secrets and regulatory exclusivities. This facilitates asset management while improving investor confidence and audit readiness.


Examination responses: We can respond to patent and trade mark examinations or act as the translator from patent-speak to real English so that you can minimise your workload and maximise the effectiveness of your patent attorney spend.

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Clearance

07

Freedom to Operate (FTO): Before your launch onto the market we can undertake a trade mark clearance or patent freedom to operate search to ensue that the pathway ahead is understood. 

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Enforce

08

Monitor competitors: We undertake a landscape scan either as a single exercise or regular monitoring to identify and track competitive patent and trade mark filings so that you can be ready to take action.


Oppositions: We can undertake enforcement or defensive oppositions of your patent and trade mark rights before IP Australia.  

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Maintain

09

Renewals: Still paying big firm patent and trade mark renewal fees? Let us take care of that and save you some hassle and reduce your spend.


Trade Marks: Are you using your trade mark as a trade mark? We can explain what that means, audit your usage and provide guidelines so that your rights maintain their vigour and breadth. 

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